10K Indian Voices- Sannam S4 2021 - Page 12

WHAT 10K INDIAN VOICES TEACHES US
SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES

WHAT 10K INDIAN VOICES TEACHES US

1 . APPEAL TO HIGHER ORDER ASPIRATIONS OF GEN Z INDIAN STUDENTS 2 . RECOGNISE NEGATIVE IMPACT OF COVID-19 ON HIGHER EDUCATION 3 . LEVERAGE SOCIAL MEDIA EFFECTIVELY 4 . SPREAD WORD OF MOUTH THROUGH KEY INFLUENCERS 5 . FAVOURABLE IMMIGRATION POLICIES MATTER FOR HEI ASPIRANTS
1 . APPEAL TO HIGHER ORDER ASPIRATIONS OF GEN Z INDIAN STUDENTS 10K Indian Voices reveals early trends that Gen Z are more interested than previous generations in ‘ higher order ’ outcomes ( e . g . making a difference to the world is important for 56 % of students ), rather than Return On Investment and higher salaries . Hence , universities need to integrate these higher order outcomes in course curriculum . They need to highlight the relevance of their course in creating social impact .
2 . RECOGNISE NEGATIVE IMPACT OF COVID-19 ON HIGHER EDUCATION Universities need to recognise and adapt to the changing COVID-19 context : this means taking stock of the impact on students ’ mental health , need for online and offline courses , appealing to social causes that students are passionate about and including SDGs in classroom conversations ( 93 % of students think about sustainability everyday , in their life ).
3 . LEVERAGE SOCIAL MEDIA EFFECTIVELY HEIs should leverage Instagram ( 96 % of users ) as a primary social media platform , balanced by Facebook and Snapchat ( to leverage regional preference ).
4 . SPREAD WORD OF MOUTH THROUGH KEY INFLUENCES Gen Z Indians are heavily influenced by friends and family , indicating a continuing need for HEIs to build meaningful referral , influencer , parent and alumni networks .
5 . FAVOURABLE IMMIGRATION POLICIES MATTER FOR HEI ASPIRANTS A country leader ’ s stance on immigration policies , matters significantly for students while narrowing down on a country of choice for higher education . Hence , universities need to partner with governments for student-friendly immigration policies .

YOUR VOICE MATTERS

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