SANNAM S4 GROUP | YOUR VOICE MATTERS 10K INDIAN VOICES
MEET THE NEEDS OF GEN Z AND BEYOND
EFFECTIVELY TAP INTO SOCIAL MEDIA FOR OUTREACH
Instagram is a clear winner for social media outreach . Tapping into social media to create visual , evocative and interactive forms of content ( a cost-effective and efficient strategy for increasing outreach for HEIs ).
Create experiential stories of students based on testimonials ( to make them relatable and real for students , appeal through word of mouth , peer group sharing , alumni networks , parent testimonials ).
Circulate learning content and news pieces on social media as Indian Gen Z students are using it for learning , for activism and for staying informed . Social media has moved way beyond being social and hence important for HEIs to tap into this space where students are spending 4 + hours a day ( meet them where they are are most active ).
RECOGNISE & ADAPT TO THE IMPACT OF COVID-19
Understand and recognise gaps in holistic learning experiences due to COVID-19 ( there is a huge opportunity here ). Expand student support systems for mental well-being and greater technology adoption . Reassure students that negative impact on higher education is temporary ( create confidence in a combination of traditional and new learning methods ).
LEVERAGE E-LEARNING & TECHNOLOGY PLATFORMS
Online learning is here to stay and grow so the HEIs can explore and develop both online and offline modes of learning through partnerships ( validation of the need for a blended / hybrid learning model ). Acceptance of e-learning platforms is high and students need greater flexibility and more technologically evolved platforms where personalisation based on individual learning needs is possible . Hence , universities can collaborate with e-learning platforms to cater to changing needs of flexibility and personalisation . A trend of taking charge of one ’ s learning with increased preference for courses that supplement classroom learning indicate that students are not merely looking at HEIs to fulfil their learning goals .