LEADERSHIP
Why Workplace Culture Matters
Investing in your team and positivity at work should be a daily priority
BY Jeff Randle
SHUTTERSTOCK ILLUSTRATION
Look at almost any successful and long-standing business , and you will notice a common thread : a positive culture woven throughout the team .
In business , there is never a onesize-fits-all approach to fostering and sustaining a vibrant workplace culture . But from my experience running a small business — Randle Communications , a public relations and public affairs firm in Sacramento
— and leading a team day-to-day , there are several proven methods to produce a strong company culture that boosts productivity , decreases turnover and enhances employee engagement .
Focus on the right team
At the core of a great organization is a team of “ we , not me ” professionals . It ’ s not enough to bring high-performing individuals together . Without a commitment to each other and the belief in the power of teamwork , small fractures in the foundation of your organization will manifest and negatively fester over time , ruining a positive team culture . I believe a powerful team of “ we ” people dwarfs the efforts of a handful of all-star contributors any day .
Hire for culture first
While talent isn ’ t limitless and industry leaders need to identify qualified
28 comstocksmag . com | October 2021