As a brand, Sisley often finds ways to portray themselves as bold and outgoing.
Their communication with customers would be described as universal communication- this means that the company chooses a single message that can be applied anywhere. Benetton are known for using civil, social and political themes in their advertising in order to draw attention to the brand, and the same trend is also used for Sisley's promotion and advertising.
' impression on them.
This method of campaigning has led to highly inappropriate campaigns from Sisley that have certainly shockers viewers.
Suprsingly Sisley have been known to deny involvement with images within their campaigns.