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SEO is far from a perfect assignment editor for the web . Scammers and fraud people have been trying to abuse it for years , and it can create spectacles as ghoulish and cynical as social-optimized posts when news happens . In the hours after Sushant Singh Rajput ' s suicide , News published specific Google-optimized posts on each of his family members and former partners , which was particularly heinous . Tasteless ? Absolutely . However , rather than exaggerating , it meets a direct reader need by presenting objective knowledge . SEO ' s mechanics are significantly more obvious than the mechanics of human emotions .
For better or worse , SEO forced publishers to focus on providing their readers with relevant information . Publishers were driven to make their material evocative , fiery , and interactive as a result of social optimization for platforms like Facebook . Social content wasn ’ t about transmitting information as much as it was about helping people perform their identities online . Heavy-handedness and division were valued highly . It didn ' t simply have to say something ; it also has to assist the sharer in saying something .
Given how much traffic the Facebook system provided to others , it was difficult for any publisher — whether a major publication or a one-man blog — to resist . The valve to the firehose has now been closed , according to Facebook ' s own report . Great ..
Use it to raise brand recognition or whatever , but otherwise , it ' s time to rethink your strategy and stop relying on Facebook for traffic