All of this would not be considered " television marketing ," because " television marketing " is not a " thing ." The term " television " refers to a marketing medium rather than a marketing approach . “ Advertising ” is the method , “ advertisement ” is the content , and “ television ” is the channel via which I broadcast the commercial if I choose to advertise on television .
No one ever said “ television marketing ”
Assume it ' s the 1990s , and I ' m trying to reach out to people who watch " Friends " on TV . Out of the five strategies that make up the standard Promotion Mix , I would choose these three :
Advertising Publicity ( in the form of product placement ) Direct marketing ( in the form of a direct-response infomercial )
I could air a commercial during a “ Friends ” episode . I could pay NBC to have an event at the coffee shop featuring my product in an episode . I could pay a " Friends " actor to appear in a post-episode infomercial . And so forth .