TABLE OF CONTENTS
INDIAN STARTUP
03
05
How scope is going to transform Indian Entrepreneurial landscape
Why " be everywhere " is bad advice
08
12
Why marketing analytics hasn ' t lived upto its promise
7 Ancient archetypes your brand storytelling should use
08 12 14
14
18
23 31
43 48
An incomplete guide to inclusive language for startup and tech
How Google Analytics reunited Marketing ?
How to become a customer acquisition expert
Marketing in the age of resistance
SEO is back . Thank God .
How to create 10x content
31 23
50
How redesigning HubSpot ' s website doubled conversion rates
54
54
What creativity in marketing looks like today
“ We want these platforms to be healthy ” - why top marketers won ' t quit facebook after 2018 scandals
50 69
THE INDIAN START-UP
www . theindianstartup . in