This is the progression from naïveté to wisdom . Alice in Wonderland is the prototypical example ; other examples include Chronicles of Narnia and Finding Nemo . The pattern is similar to the quest , albeit with differences in sequencing .
VOYAGE & RETURN
For brands , the escape metaphor is an oft-used theme . Corona ’ s Find Your Beach and Chrysler ’ s Imported from Detroit both typify the voyage and return archetype .
TRAGEDY
The tragedy archetype — which relies on a tragic flaw , moral weakness , and / or deep suffering — is not well-suited for brand storytelling and most stay far away from it . The only exception : PSA-type narratives , where a tragic story can bring the audience to action
World No Tobacco Day Vine video from Quit . org . UK .