She Who Watches is a perfect example of how media has evolved even while narratives and patterns remain constant . The way we tell stories has changed — from oral traditions , pictographs , and dance , to the modern printing press , film , and television — but the fundamentals of a good story persist .
We ' ve seen a significant expansion of new media contact points in the last five years , most notably with the introduction of wearables and interconnected things in the Internet of Things . As a storyteller , this rapid rate of change excites me . Some will fear the impending " cyberization " of our life as a result of the various devices and networks that surround us , but this is simply the natural growth of our social animal . These new tools and gadgets will soon become as important to our daily lives as the smartphone is today , just as we discovered a more efficient technique than oral tradition in the Tsagiglalal pictograph .
Good storytelling will be the actual challenge ( and the one that will keep marketers employed ) in this ever-changing marketplace . This shift was first felt in Hollywood in the 1960s , when the film industry was confronted with a completely new medium : television . Television was first viewed as a threat to film , but those that adopted “ transmedia ” ( the expansion of the film industry into the entertainment industry in the 1960s ) were able to survive and grow .
MEDIA EVOLVE