Companies have an unparalleled potential to delight their consumers by offering the right products and services to the right people at the right time and in the right format , location , devices , and channels , thanks to the exponential development in customer , competitor , and marketplace information . However , realizing that potential necessitates a proactive and deliberate marketing analytics approach . To enjoy these benefits , businesses must invest in the proper mix of data , systems , and people .
I N D I A N S T A R T U P M A G A Z I N E