Tahoe City ’ s Green Envy and Tahoe Tree Company Help Keep Tahoe Landscaped
Serving the Lake Tahoe region for almost 20 years , John Crus ’ clients inhabit some of the most beautiful properties in California
STORY AND PHOTOS BY Steve Martarano
John Crus in front of the Tahoe Tree Company sign in Tahoe City , which is the 10-acre nursery that supports his landscape construction company , Green Envy .
In the high-end Lake Tahoe real estate market , where almost a dozen residential homes in 2021 sold for more than $ 20 million each , according to Chase International ’ s Luxury Report , John Crus ’ two Tahoe City-based nursery and landscaping construction companies help shape the region ’ s image .
“ There ’ s lots of high profile people here ; it ’ s a demographic of high value real estate ,” says Crus , who grew up in the San Jose-Santa Cruz area . “ People aren ’ t spending $ 30 million on a home every day , but multimillion dollar homes in the Truckee and Tahoe area are endless .”
Crus serves that high-end customer base through his two uniquely positioned companies — Green Envy , a landscape construction and maintenance business he started in 2005 , and an affiliated wholesale and retail nursery , the Tahoe Tree Company . Crus became involved with the Tahoe Tree Company , originally started in 1954 by Dave McBride , when its owners wanted out of the business ’ s landscape
28 comstocksmag . com | September 2022