0920_September Comstock's Magazine September 2020 | Page 19
SHUTTERSTOCK ILLUSTRATION
There is a small loophole for this:
While it’s OK to do targeted recruiting,
once people apply, you must treat all
equally, and the best person should get
the job. So if you direct your recruiting
toward Black candidates, you’ll likely
get more Black applicants, increasing
the probability that the best person for
the job will be Black.
You’ve probably seen this type of
disclaimer on the bottom of job applications:
“We’re an equal-opportunity
employer. We do not consider race,
religion, creed, color, national origin,
age, gender, sexual orientation, gender
identity, veteran status or disability. We
strongly encourage diverse candidates
to apply.”
This type of statement should be
at the bottom of your job postings, but
that’s not the only thing you should
do to help attract candidates who are
people of color. You can make some
significant changes in how you source
candidates. If you currently have very
few nonwhite employees in an area with
a reasonably sized population of Black,
Indigenous and people of color, then
you need to change your sourcing.
Here are some ideas that can help
you increase your reach to a more
diverse group of candidates for your
job openings.
1 If the job is entry-level, recruit at a
college or high school that has a high
percentage of BIPOC students. For
further long-term hiring, work with
these schools to provide internships.
Not only will this give you future
employees, but it will help train and
develop these students.
2 Advertise in niche job boards. You
might be tempted to throw every job
opening onto Indeed or Monster or
another one of the big job boards.
But there are so many more. If you’re
looking for someone for a financial
position, for example, the National
Association of Black Accountants has
a job board.
3 Consider blind screening. This is
where you strip resumes of names
and other identifying information
that may identify a race or gender.
It removes bias in job screening.
Of course, when you interview in
person, you’ll know the candidate’s
race and gender, but this allows
you to remove your own unconscious
biases.
4 Take a look at your company’s web
page. Does it look like an attractive
place for BIPOC to work? If not, it’s
time to revamp the website.
Of course, the most important thing
is to be a good employer and make your
workplace the type of place at which
people want to work. Then you’ll get an
abundance of applicants. Check your
Glassdoor reviews, and if there are any
problems (especially related to discrimination),
work hard to correct those.
After getting as many qualified candidates
as possible, approach the hiring
process as you usually would. The best
candidate gets the job offer. Make sure
it’s a fair offer based on market rates and
not based on what the candidate earned
at their last job. That type of behavior is
not only forbidden in California, but it
also perpetuates discrimination.
Hopefully, your VP will be happy
making changes to the recruiting process,
and this will go smoothly.
Suzanne Lucas spent 10 years in corporate
human resources, where she hired,
fired, managed the numbers and doublechecked
with the lawyers. On Twitter
@RealEvilHRLady. Send questions to
[email protected].
What does your company do
to advertise job openings to a
diverse field of candidates?
TWEET US @COMSTOCKSMAG
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