The Way We Work : Jeff Randle
A glimpse into the daily life of Randle Communications President and CEO Jeff Randle
BY Jeff Wilser PHOTO BY Wes Davis
Need to share your story to the world ? Then Jeff Randle is your man . The longtime public affairs and public relations guru who is the president and CEO of Randle Communications — and who was once deputy chief of staff to Governor Pete Wilson — runs a 22-person shop that supports nearly 30 clients , ranging from Covered California to Hewlett Packard to the California Hospital Association .
And the industry is changing . In the old days of PR , the main job was to pitch stories to publications . “ That ’ s maybe 20 percent of what we do now ,” says Randle . “ The rest is content creation . How are you creating content ? How are you owning content ? How are you using platforms to do that ?”
This means more digital , more video and more social media . This means more innovation and more talent acquisition . This means a packed schedule that begins at 6:30 am .
6:30AM - Checks his phone and answers texts , which is a big part of his rapid-response job , as “ texting is more immediate .” He receives roughly 100 texts per day , 80 percent of which are for work .
7AM - Eats a light breakfast of a banana , blueberries and pineapple . Preps for the day .
Jeff Randle , president and CEO of Randle Communications , in his office on Capitol Mall in Sacramento .
8AM - Starts the nonstop barrage of news consumption , including Politico Playbook ( both national and California editions ), The Wall Street Journal , The Sacramento Bee , Los Angeles Times ,
34 comstocksmag . com | July 2022