“ Look at capitals like Austin or Nashville and you don ’ t think of them as a state capital because they ’ ve created an identity outside of that government reality .”
MIKE TESTA President and CEO , Visit Sacramento
At press time , no announcement had been made on the status of the Capital Region ’ s City of Trees music festival , says Roger Shepherd , general manager of Spectra , which manages Cal Expo ’ s Heart Health Park . The City of Trees concert attracted around 10,000 fans each year during its 2015 to 2019 run , first held at Gibson Ranch and then Cal Expo . The single-day , multi-act festival has featured popular national artists such as Cake , Halsey , Weezer and Blink-182 .
The Heart Health Park facility is at the same location as Bill Graham ’ s former popular Cal Expo Amphitheater ( 1983-1998 ) and still holds musical events , including a planned tour stop on July 8 for the one-day Sad Summer Festival , featuring pop artists Neck Deep , Mayday Parade and headliner Waterparks , Shepherd says .
Boswell says it ’ s important for people to recognize events such as Sol Blume , which are produced at the local level , can continue to grow as a major economic driver .
“ There ’ s definitely a lot of eyes on the festival this year , “ Boswell says . “ We appreciate the attention , because it also brings attention to not only Sol Blume but to Sacramento in general . People are like , ‘ What , where is this at ? Oh Sacramento , I didn ’ t know .’ So that seems like a win-win situation for us and the city .”
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Steve Martarano was a reporter at the Sacramento Union for 10 years before working in public affairs for both state and federal agencies in Sacramento . On Twitter @ MartArchives .
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June 2022 | comstocksmag . com 59