ENTREPRENEURSHIP
Starting Up Startup Investment
Planning , preparing and producing are crucial steps for businesses seeking investors
BY Jan Roos
SHUTTERSTOCK ILLUSTRATION
In the early stages of a startup ’ s life cycle , founders often consider several opportunities for outside investment . Why wouldn ’ t they ? While each company ’ s needs are different — including its target market , existing and future competitors , opportunity to scale , and actual need for capital infusion and advisory support — there is little question that the right investment opportunity can make all the difference in company growth , market dominance and profitability .
Yet , despite the consistent need for investment and a plethora of investor opportunities , many startups struggle to find an investor audience ; fail to impress at crucial points in the conversation ; or , even if they navigate the complex processes to secure investor proceeds , do not successfully implement the operational mechanics required to achieve sustainable growth .
In reality , it isn ’ t easy . While investor opportunities remain plentiful ( even in the COVID-19 era ), far too many startups fail to adequately plan around future receipt of investor funds , lack the experience to prepare for the tough questions asked by investors or simply don ’ t know how to strategically deploy investment capital
22 comstocksmag . com | June 2021