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6.2.1.2 Manufacturers 39 6.2.1.3 System integrators 39 6.2.1.4 End users 39 6.3 PORTER’S FIVE FORCES ANALYSIS 40 6.3.1 THREAT OF NEW ENTRANTS 41 6.3.2 BARGAINING POWER OF SUPPLIERS 42 6.3.3 THREAT OF SUBSTITUTES 42 6.3.4 BARGAINING POWER OF BUYERS 42 6.3.5 INTENSITY OF COMPETITIVE RIVALRY 43 7 TEXT-TO-SPEECH MARKET, BY VERTICAL 44 7.1 INTRODUCTION 45 7.2 AUTOMOTIVE & TRANSPORTATION 46 7.3 ENTERPRISE 47 7.4 CONSUMER ELECTRONICS 48 7.5 HEALTHCARE 50 7.6 FINANCE 50 7.7 EDUCATION 51 7.8 RETAIL 53 7.9 OTHERS 53 8 GEOGRAPHICAL ANALYSIS 54 8.1 INTRODUCTION 55 8.2 AMERICAS 57 8.3 US 63 8.4 EUROPE 68 8.5 ASIA PACIFIC 73