INDUSTRIAL REAL ESTATE GUIDE
THE UTILITY
ADVANTAGE
Paving the way for growth in Roseville
By Erin Frye
This year has been like no other . The challenges have been
multifaceted to say the least – from wildfire threat and power shutoffs to California Independent System Operator-issued Flex Alerts and the global pandemic . Through it all , though , a collaborative approach to sustainable growth and a focus on economic development throughout our region has put Roseville Electric Utility in a position to support community expansion as well as small to medium businesses struggling to remain afloat .
Electric service reliability in the face of mounting threats has been critically important to Roseville businesses and residents alike , especially now nearly one year into COVID-19 restrictions throughout the state . Uninterrupted service is critically important to a number of large commercial customers , such as TSI Semiconductors . TSI operates one of the last remaining microchip plants in California and the last one in Northern California , making products for a variety of industries , including medical , wireless communications , defense , aerospace , automotive and more .
“ Because of the delicacy of our microprocessor control tools , the need for high quality power is almost as important as the need for low prices ,” said Bruce Gray , chief operating officer for TSI .
The TSI plant operates 24 hours a day , seven days a week and 365 days a year . Even a short outage can cost hundreds of thousands of dollars .
Laura Matteoli , the economic development director for Roseville , says city-owned utilities are a huge reason businesses choose to locate in Roseville . “ It ’ s a draw not only for businesses to come here , but why they stay .”
While supporting economic growth in Roseville remains important , we are focused now more than ever on business retention .
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