A MATT OF TIME
ENG
In many forms of sport split seconds can make all the difference. In WorldSBK racing, where the magic 200mph top speed barrier can be broken on the longest straights by modified street machines, this is particularly true. It makes a continuing partnership with the prestigious Tissot brand so much more than mutually beneficial marketing and promotion.
As a result of a fruitful relationship with WorldSBK’ s prototype stablemate in Dorna’ s suite of race series – MotoGP™- the famous Swiss watch brand and the multi-national WorldSBK paddock joined forces in 2011. That partnership continues again in 2025.
Any regular WorldSBK fans would almost certainly answer the question of what Tissot’ s most recognisable input is in the recent era with the answer“ Tissot Superpole!”.
The famous Swiss company’ s presence extends not only to the final qualifying competition for grid places on Saturdays during a regular race weekend. Since 2019, Sunday’ s 10-lap Tissot Superpole Race has been an unmissable feature of each WorldSBK weekend.
Tissot will again be a partner in the exciting FIM Women’ s Circuit Racing World Championship, a women-only series that will once more take place at six selected WorldSBK rounds in Europe.
Tissot, the leader in the traditional Swiss watches in terms of volume, have always made their products to exacting standards, a dedication to precision that is more than useful in a sport where the closest finishes in WorldSBK history are measured right down to the narrowest margins.
Will a lap record go by just a thousandth of a second? Log onto Tissot Live Timing on www. worldsbk. com this year to find out if it happens, as it happens.
Want to know who wins Tissot Superpole at the first few rounds? Or the short Tissot Superpole Races? Tissot, WorldSBK’ s trusted partner in precision, will be the official outlet to let us all know.
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