THE WAY WE WORK
Work It : Barry Broome
A glimpse into the daily life of the Greater Sacramento Economic Council ’ s president and CEO
BY Jeff Wilser PHOTO BY Wes Davis
If you run a large company and you ’ re looking for new headquarters , there ’ s a good chance you ’ ll land on the radar of Barry Broome . As the head of the Greater Sacramento Economic Council ( a publicprivate partnership with a leadership team of over 45 CEOs and 20 community leaders ), Broome ’ s mission in life is to convince companies to do business in the Capital Region .
During his tenure as president and CEO of GSEC since its founding in 2015 , Broome has helped attract more than 75 businesses to the region , including health care company Centene ’ s Western headquarters with 2,700 jobs . This is how he gets it done .
5:15AM - Wakes , and immediately gets ready for …
6AM - Bikram yoga at Purely Hot Yoga studio in Sacramento . “ My agreeability and functionality drops dramatically if I don ’ t go to a 6 a . m . yoga class ,” says Broome , who is strict about doing either Bikram or vinyasa four days a week . He mixes in biking , weights or swimming on off days .
7:30AM - Quick email catch-up .
Barry Broome , president and CEO of the Greater Sacramento Economic Council , has helped lure more than 75 businesses to the Capital Region since 2015 .
7:45AM - Checks Bloomberg and The Wall Street Journal . Broome says that “ 38 percent of all the companies looking at our community are now from international markets .”
8AM - A mix of Zoom and in-person meetings . Broome gives between 15 to 30
30 comstocksmag . com | January 2022