January 2021
EDITORIAL ADVISORY BOARD
CO-CHAIR MEG ARNOLD
Principal , GSD Consulting
CO-CHAIR CHRISTI BLACK-DAVIS
Executive Vice President , Edelman
JAMES BECKWITH CEO , Five Star Bank
STEPHEN BENDER CEO , Bender Insurance Solutions
CAROL BURGER President , Burger Rehabilitation
ROBERT BURRIS President and CEO , Solano EDC
TIM CARMICHAEL State Agency Relations Manager , Sempra Energy
MAC CLEMMENS CEO , Digital Deployment
JEFF DERN President , PRIDE Industries
JOHN FINEGAN Founder , Beck Ag
STEVE FLEMING President and CEO , River City Bank
BOB GUTIERREZ Interim President and CEO , San Joaquin Partnership
JIM HARTLEY Principal Technologist , Jacobs
OLEG KAGANOVICH Founder and CEO , Wyndow
TOM KANDRIS CEO / Managing Director , PK1 Inc .
DENTON KELLEY Managing Principal , LDK Capital LLC
BRIAN KING Chancellor , Los Rios Community College District
JEFF KOEWLER Partner , Delfino Madden O ’ Malley Coyle & Koewler LLP
MARTHA LOFGREN Partner , Brewer Lofgren LLP
LEO M C FARLAND
President and CEO , Greater Sacramento and Northern Nevada Volunteers of America
TIM MURPHY CEO , Sacramento Regional Builders Exchange
CURT ROCCA Managing Partner , DCA Partners
LOUIS STEWART Head of Developer Ecosystems , Nvidia Corporation
DARRELL TEAT President and CEO , Safety Center Inc .
SANJAY VARSHNEY Principal and founder , Goldenstone Wealth Management
CONCEPT , DESIGN , PERFORMANCE
MAX LOFING 3RD GENERATION
Lofings Lighting , a family-owned business established in 1961 as a
TV and lighting repair store , has become one of the premier lighting showrooms in Northern California . Guided today by the family ’ s second and third generations , Lofings is the source for every residential and commercial lighting need .
With a rich history of acknowledgement and achievement , Lofings is a longtime member of the American Lighting Association and one of Lutron ’ s 5-Star Showrooms of only 44 throughout the U . S . and Canada . In addition , co-owner Wendy Lofing-Rossotti has earned a pillar of the industry award .
“ Lighting is a vital element of any project ,” says Wendy . “ It influences perception and enjoyment of the space and can create a mood .” She notes that there are many factors when selecting lighting fixtures and / or a lighting control system , including the use of the space , occupants ’ preferences , and the ability to control the lighting for various uses .
“ For example , decorative fixtures are a home ’ s jewelry , and architectural lighting enhances any project ’ s overall design ,” she says . “ Lighting enhances special features , details and art and is critical for certain tasks . Motorized window coverings with a smart lighting control system operating on a schedule can maximize natural light . Landscape lighting can greatly enhance a home , extending living space by night , highlighting outdoor areas , and increasing visibility and safety .”
The Lofings professionals apply these lighting concepts to make beautiful spaces , helping with design and providing products to ensure the designs perform . “ We ’ re there from start to finish of any project ,” Wendy says . “ Whether you need just one lighting fixture or a complete new build , Lofings is your solution .”
JOSHUA WOOD CEO , Region Business
Opinions expressed in this publication do not necessarily reflect the individual opinions of the members of the editorial advisory board .
2121 J Street | Sacramento , CA 95816 | ( 916 ) 442-3582 | www . lofingslighting . com SPONSORED PROFILE
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