PIRELLI ADV ONCE MORE WITH WorldS
In 2004 Pirelli took on the role of single-make tyre supplier for the FIM Superbike World Championship , revolutionising many aspects of global racing over subsequent years .
This Pirelli / WorldSBK partnership has grown and blossomed thanks to continuous product development inside the hottest crucible of production derived racing , resulting in great advances in both track and road oriented Pirelli products .
When the best Superbike riders on the planet provide expert feedback before , during and after World Championship level races there can be no better ‘ end-toend ’ analysis of each new tyre ’ s real world capabilities .
WorldSBK was , and still is , the main sporting and development focal point for Pirelli to continue to expand its high performance product lines .
Taking on the responsibility as a single make tyre supplier means that Pirelli must match the individual requirements of each competing manufacturer , from cutting-edge Superbikes produced by globally recognised mega-brands to the smallest capacity emerging manufacturers inside the increasingly cosmopolitan WorldSBK paddock .
Pirelli is more than a vital technical supplier in WorldSBK .
Pirelli is an integral partner of the whole series and very often a race weekend title sponsor .
Proof , if more is needed , that Pirelli is providing appropriate material for each and every competing manufacturer is that BMW joined several other major companies in winning a WorldSBK Riders ’ Championship last year .
Ultimately , once all the race trucks start heading home , and the noise and fury of another race weekend gradually abates , Pirelli ’ s track and road customers become the real beneficiaries of this long-term partnership with WorldSBK .
“ We sell what we race , we race what we sell ,” is a Pirelli mantra that is literally true . Any tyre you see raced at full WorldSBK level ( if it is not a development option ) forms part of Pirelli ’ s commercial range of products . They can be bought by members of the public for track use as a slick - or as an equivalent DOT approved road legal product .
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