MATTER F TIME
In many forms of sport split seconds make all the difference . In competitions like WorldSBK racing , where the magic 200mph top speed barrier can be broken at some tracks by modified street machines , this is particularly true . It makes a partnership with the prestigious Tissot brand so much more than mutually beneficial marketing and promotion .
After a fruitful relationship with WorldSBK ’ s prototype stablemate in Dorna ’ s suite of race series – MotoGP™ - the famous Swiss watch brand and the multi-national WorldSBK paddock joined forces for the first time in 2011 .
Any regular WorldSBK fans would almost certainly answer the question of what Tissot ’ s most recognisable input is in the recent era with the answer “ Tissot Superpole !”.
Nowadays the Swiss company ’ s presence extends not only to the final qualifying competition for grid places on Saturdays during a regular race weekend but since 2019 , Sunday ’ s 10-lap Tissot Superpole Race too .
In 2024 Tissot will be a partner in the exciting FIM Women ’ s Circuit Racing World Championship , a women-only series that will take place at selected WorldSBK rounds .
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