Chamber Logo
Why display the Chamber Logo ? A national survey of 2,000 adults reveals that being active in a local Chamber of Commerce is an effective business strategy because two-thirds of consumers believe that such companies use good business practices , are reputable , care about their customers , and are involved in the community .
Small businesses represent the largest segment of most local Chamber membership roles , and the study indicates that Chamber membership has consistent and powerful benefits for small business members — if consumers are aware that the small business is involved with its local Chamber .
Most people know fairly well what their local Chambers do ; the study assessed the effect of this knowledge on perceptions of Chamber members . The researchers said , " any belief about the Chamber of Commerce — whether that belief was true or not — could have a significant positive impact on how someone views a member … he or she is more likely to think that the [ member ] company ’ s products stack up well and have a favorable opinion toward the company .”
The key factor in developing and maintaining positive consumer perception of Chamber members was that “ positive outcomes only occur when consumers know that a business is a Chamber member ( i . e ., being involved in the Chamber is a known facet of the company ' s reputation ).” Accordingly , when consumers know that a large business is a member of the Chamber , they are likely to patronize the company more often , to express favorable opinions about the company , to know more about the company , and to buy the company ' s products .
Display it proudly !
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