_REVISTA AMARANTOS Diciembre. 2012 | Page 21

Revista Amarantos, primavera de 2012

Página 21

“El consumo como ideología” R
Por Camila Bravo Baez
1

esulta obvio, dado el sistema económico capitalista en el que nos desenvolvemos - que para sobrevivir requiere crear en nosotros la necesidad permanente de adquirir los productos y servicios que nos ofrece- que gran parte de los estímulos audiovisuales que encontramos en nuestro entorno sean de origen publicitario. Los encontramos sobre todo en ambientes donde la gente se concentra, como los centros comerciales, terminales de buses, universidade ??0?[?X?\?H??\?H\?X?[??0?X???\??[X?p?[?[?\?X?[???\?X[\???[?[?\??]HH[]?\?p???]YH]?H\???Y[??Z?\?\?HH[?[ZYYH?Y\??\??\?\?]ZY[?\?????[???]?\????YY[??H?]??\?H???X[\???Y[??Z?\?Y?[?\?H???????
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