-- On Vacation Media Kit 2019 | Page 9

READER 71% HAS A HIGHER EDUCATION 6% CEO, CFO, CVO, CMO, CAO 16 557 531 TOTAL NUMBER OF DOWNLOADS FOR GUIDEBOOKS AND AUDIO GUIDES 59% TRAVEL PROFESSIONALS 782 463 SUBSCRIBER TO NEW GUIDE TO THE WORLD 12+ new guides are expected in 2019 54% BOOK A MINIMUM 1 EXCURSION PROGRAM 61% USE CITY PASS 232 787 ENGLISH SUBSCRIBERS TO NEW GUIDES 25 000 000+ EXPECTED AUDIENCE BY THE END OF 2019 BASED ON GOOGLE ANALYTICS , WIX STATISTICS , JOOMAG STATISTICS , IZI . TRAVEL , ON VACATION DISTRIBUTION