BRAND STRATEGY
OUR FORMULA
A unique and distinctive brand umbrella ----------------------------------------------------------------------- A stylish pack design giving personality and high visibility in store ----------------------------------------------------------------------- A carefully selected authentic italian premium assortment at affordable prices ----------------------------------------------------------------------- Sourced from the best small and medium sized italian producers ----------------------------------------------------------------------- Wide coverage of categories with consistent quality across the range
BUSINESS MODEL
Establish a win / win exclusive partnership ----------------------------------------------------------------------- Large scale targeted social media marketing to drive foot traffic ----------------------------------------------------------------------- Ensure long term differentiation and ease the competitive pressure ----------------------------------------------------------------------- Leverage supplier network and product development expertise