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Founder Klerissa McDonald has cared for thousands of curl types over the years, having been captivated by their beauty since childhood. It’s no wonder, then, that Curly By Nature is founded on the principle that curls are BEAUTIFUL and should be cherished and enjoyed. Since launching its first three products in 2012, Curly By Nature has won three awards, including ‘Best Conditioner’ at the 2018 Black Beauty and Fashion Awards.
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Pearl Ivy is a London-based Artist and Designer, who started creating fun greeting cards and gifts in 2015. The Pop Art movement has had a major impact on her work. She says: ‘I love bold abstract colours, pop culture and influences.’ All products are produced in the UK from recycled materials.