Male
16 – 24
They live away from their family home either in university halls or in a recently rented house.
He is single and not yet looking for something too serious.
Earning an income of £5000 - £20,000 per year.
They’re a student or newly employed with a low disposable income.
He lives close to or in a city.
He likes to feel like he's wearing trendy clothing. However he doesn't jump onto the newest trends straight away.
His favourite places to shop are Topman, River Island and ASOS. He also loves a good bargain as he doesn’t like too spend too much on his wardrobe.
Likes to spend their spare time with friends, relaxing with a few beers and a game of pool.
-He loves to watch Two and a Half Men and Family Guy.
Sports are also a big thing for him. They love to play football in their spare time.
He loves the way that Kanye West styles himself and would feel happy to replicate his looks.
MENS