Female
16 – 24.
They live away from their family home either in halls or in a recently rented house.
Single or in a newly established relationship.
Income of £5000 - £20,000 per year.
Student or newly employed with a low disposable income.
She lives close to the city and goes on regular shopping trips.
She makes sure to look after herself by exercising and eating well with the occasional treat. One of her favourite places to eat is the café Leon.
Likes to wear the latest trends without spending too much money and she wants trends fast.
Her favourite places to shop are Miss Selfridge, ASOS and River Island.
She loves to dress up and go out with friends at the weekend.
She's also planning a girl’s holiday this summer. They are hoping to go to Ibiza.
Our woman is not afraid to wear bright colour or prints. In the summer big bright florals and prints are essential to her outfits.
She always makes sure to team her outfits up with accessories, whether it be a statement bag or jewellery.
Gossip Girl and 90210 are her favourite television programs and her favourite movie is Clueless.
Cheryl Cole is one of her style icons. She loves the way Cheryl styles her hair and applies her make up.