The Front Row is possibly one of the most talked about situations at a Fashion Show. If you're on the front row you know you've really made it in the industry.
Where you are placed is pretty much a public statement and a representation of your importance within the industry. And yes people take it seriously.
The front row is reserved for the likes of US Vogue's Editor Anna Wintour and British Vogue's Editor Alexandra Shulman.
Even the adorable celeb kids get pushed back to the second row along with celebrity partners and 'lesser' journalists and editors.
With this much prestige the Front Row also has some rules. They may be unwritten but they're still to be followed!
1. No Texting, Tweeting, just leave the phone at home.
2. Crossing your legs could obstruct the runway. The heels are hard enough to walk in without legs to jump over.
3. Cheering at models.
4. No loud chatting or having a gossip.
5. Tuck away the bags - again we want no obstacles.
6. No sunglasses unless you're Anna Wintour - end of story.
7. Don't be late. No one will wait.
8. Lastly stay classy. Don't be a goody bag seagull, it doesn't look good.