We have also noticed an increase of online retailers allowing customers to virtually try on clothes to see how they would fit on their own bodies. Customers purchasing online often worry that the clothes will not actually suit them therefore we want to be able to offer this service to help relieve this concern. This would increase customer confidence and in turn most likely increase sales..This software would require a lot of work, so we are setting ourselves a five-year target.
John Lewis could also look at incorporating this service into their department stores, as again it would add an element of excitement to the shopping experience and make it more efficient. It also means that customers will be able to share their experience to social media platforms that will work as an advertising tool for John Lewis.
Xbox are using the new technology advances to their advantage!
Plan 2 - Try Online
Our aim is for the virtual service to:
□ Use cameras or webcams to capture an accurate body shape.
□ Allow customers to try on clothes and suggest sizes.
□ Make suggestions based on their colouring and body shape.
□ Fully functional on computers, tablets and smart phones (with cameras).
Burberry's spectacular store on Regent Street with virtual fitting rooms.