At Boohoo we aim to deliver fashionable, trendy and well-priced garments to an age of around 16 – 24. These garments need to be received by the consumer quickly and with a high level of customer service. With the fashion industry growing rapidly we need to ensure that we look into new technology in order to keep our services up to date with the pace of the industry.
Our investor relations webpage explains our overall growth strategy which includes the subjects; recruitment, reach, retention and ‘keeping it real’. However the below article focuses on three specific plans to help Boohoo through it’s time of growth.