INTERNET
Legal form of ownership = Public Limited Company. Range of merchandise = Women’s, men’s, shoes, accessories and jewellery. Degree of service = Fast responses, but online only. Pricing Strategy = Low prices for customers with low disposable income.
Location = Online only. Size of business = Large Method of customer contact = Contact is available via email or twitter. Turnover = 2013/14 = £91,921
We are classified as an ‘etailer’ meaning we only exist within the online market. At BooHoo we run a quick and effective website where we clearly display our prices, compositions and extra information. You are also able to refine your searches. Being online only is great, we have less overhead costs and it means customers can shop 24/7 wherever they are.