Is Time Always Money?
If thinking about our target customer I would have to conclude that I feel the UK distribution channel is more effective. It allows us to regularly visit the factory to check the quality and see exactly how the goods are made – the factory cannot hide anything from us. Retailing in the UK also allows Boohoo to act fast to catwalks and get them onto our website before the trend has been and gone. Having said all this I do not deny that producing in China has its benefits in regards to labour pricing and producing long lead-time items.
What do you think? Have your say at Boohoo.com and vote China or UK.
*figures from chinasourcingblog.org