When a guy does not meet these standards, society has forced on him, he will encounter many obstacles to being different. This includes physical harassment, bullying, and cyber-bullying. Because these guys are not following the norms, they will not be accepted by other “manlier” guys; they will be ostracized.
The consequences are worse for men who identify as LGBTQ+. As claimed by the National Bullying Prevention Center, 70.1% of LGBTQ+ students were verbally abused due to their sexual orientation. Also, 28.9% of LGBTQ+ students were physically bullied. Again, because of their sexual orientation. The homophobia men are taught, it is unacceptable not to be "manly" and this belief when internalized, destroys their confidence and mental health.
Sadly, bullying is encouraged with toxic masculinity, because a guy needs to have a tough or rude demeanor to fit in. The bullying men receive from not being manly enough is mentally damaging towards them and may lead to suicide.