Digital publication | Page 19

Technology over the last decade, in particular, has grown to incredible amounts. Popular culture too has completely shaped how technology is developed and used. Arguably, nothing has influenced popular culture and technology more than the iPhone, which completely revolutionized the way that we communicate, consume media and exist in the world.

The iPhone’s invention allowed people to communicate more than ever before and truly paved the way to ensure that everyone had a mobile phone on them at all times. This, in turn, paved the road for new ways of communication and social media grew as a result. Platforms such as Facebook and Instagram were allowed to grow because of their compatibility and the app store, which in turn made social media the biggest method of communication in the world.

The growth of social media has seen the largest change in pop culture ever. Because so many use social media platforms, it’s become the go-to for businesses to advertise and promote their services. Now, if a business wants to succeed, they need to advertise on social media. It has also allowed the world to become more connected, meaning that people can access news and important information than they’d otherwise be able to through newspapers.

Mobile technology has influenced the way we work, relax and operate. The creation of the app store has given us access to over 2 million apps, which are generally designed for organization, relaxation and fun. Some such games are online gambling and slot games, also known as gacha games, which have risen in popularity over real-life casinos and have altered how people gamble.

FFinally, we can’t forget about the invention of the internet. Undoubtedly the single creation that has shaped human evolution in recent decades and will continue to do so for the foreseeable future. Music sharing platforms like Spotify and mobile phones don’t even hold a candle to the influence of the internet. Anyone can communicate with anybody through it, it has become the single largest source of information, long exceeding the capabilities of books and libraries. Not a single event goes by in the world without being reported one way or another on the internet.

Naturally, it is because of the internet that the aforementioned platforms were even as successful as they are, much less, conceptualized, to begin with. Every mobile phone is connected to the internet, and through social media and other social networks, are people able to communicate with each other as easily as they can. Music is shared across the platform, social media or otherwise, and is repeatedly forwarded between social circles and other groups, allowing artists to gain an audience that they likely would never gain through publishing through physical CD copies.