The Distribution Channel
The distribution channel is a chain of businesses which a product or service passes through until it reaches the end consumer. Examples or businesses within the distribution channel are wholesalers, retailers and the internet. Here at boohoo the process is the same as anywhere else, except our merchandise is not delivered to physical stores. The diagram below displays what the distribution channel for Boohoo consists of:
There are 3 main methods of transportation used in the distribution channel known as; road, ship and plane. Before goods are moved from a factory they have to be packaged and distribution has to be carefully planned out and organised. The UK based factory producing goods for Boohoo will be distributed by Lorry from Leicester to the warehouse in Manchester. Whereas the two other methods of transportation will be used to ship Boohoo product over that is made by factories in China as there is a much further distance to cover.
Manufacturer
Central Distribution Warehouse
Courier Warehouse
Consumer
Leicester: