Opportunities:
- Look into trying to get at least a pop
- Extend the return times to the
- Ensure the clothes are made to the
- Introduce size 4 to increase the
- Start an online chat service so that
- Introduce a trial period for the clothing
- Find new suppliers that can provide more
- Make sure they get a larger quantity of the
Swot Analysis
Strengths:
- Offers affordable clothing
- Your clothes get delivered
- On trend clothes
- Have a twitter help service
- Easy to navigate the site
- Able to view product on the catwalk
- Have a size guide
- Have click and collect service
- Have a get the look section
- Have men’s and women’s section
Weaknesses:
- Don’t have a physical store
- Can only return parcel if its within 14
Threats:
- Competitors, other
- Always having
days of the dispatch date
the site when it arrives
- Doesn’t always look like what you view on
- Doesn’t cater to anyone under size 6
- Can take up to 48 hours to respond to your
your query
- Don’t get a chance to try on
the clothes before you purchase
- Don’t always have a wide range of product
- Runs out of smaller sizes extremely quickly
up store
standard 28 days
highest standard and are portrayed accurately.
customer base
there’s always someone you can communicate with and answer queries.
before you have to pay the full amount or have a longer refund period.
styles of product
smaller sizes
online stores offer smaller sizes which means they are losing customers as they are shopping elsewhere.
reductions could mean they could make a loss or not as much profit