9. Prototypes Beat Pictures
Kelley hits the nail on the head when he writes that prototypes beat pictures. He explains how it is easy to reject a report or drawing but that prototypes are a chance to put on a performance and often change minds. The prototype speaks for itself almost like a spokesperson and can either make or break an idea but either way, it at least gets a firm decision and feedback unlike a report.
10. Color Can Inspire
Although Kelley is not an expert in color, he recognizes that it can be a pivotal, early step in design that often allows a company to express itself with a product. He goes on to say that color can be a very defining element in a product of a company.
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detect useful improvements.
6. Create A Hot Group
Kelley describes certain characteristics of a “Hot Group” of brainstormers that have what it takes to create a great product. He lists some of the characteristics including total dedication to achieving the goal, standing up to deadlines, irreverent and nonhierarchical, well-rounded and respectful of its diversity, having an open workspace for flexibility, and are motivated to get whatever else the group needed.
7. Team Morale Is Important
Kelley explains that team morale is important because when people feel special, they will perform better than ever imagined. He goes on to recommend end-of-the-year bashes, field trips, and even playing hooky and a prank.
8. Hot Teams Should Always Meet
Kelley describes a bi-monthly lunch meeting in which the team gets together to have a lunch party. This “playtime” includes good food that disappears fast, jokes and harmless ribbing, and show-and-tell which brings the team together for some fun and celebration.