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Goals and objectives would include getting your product known on the market, accumulate fans and advertise current events and promotions. These are ways to generate traffic flow to your sites.
How much time and energy will you put into social media? It takes time to check and be social so establishing a set amount of time on each social media site can prevent you from spending too much time on one account.
Your customers may choose to like one social media site than another. You should focus more on the social media your customers are spending more time on whether it is on Twitter or Facebook. This will allow the most contact with your customers. Be sure not to stray away from the other social platforms. They are important too.
1. Choose A Primary Platform
10 Steps in developing Effective social media
2. Manage Your Time
3. Follow A Posting Schedule
Follow a schedule that encourages you to post weekly or monthly so your social media is up to date. People like to know that you are committed to being actively involved.
4. Identify Your Goals and Objectives
5. Establish Your Home Base
Most likely your home base is your business website in which people will go to to contact and find out more information so it is beneficial to make it user friendly and easily accessible. It is often the consumer’s first impression and you want to make it a good one.