The Business Exchange Swindon & Wiltshire Edition 21: Oct/Nov 2015 | Page 18

TECHNOLOGY

SMARTER MEDIA REVEAL THE 6 HUGE ADVANTAGES OF SEO
Having a business website will not do you much good if it is not
being seen by relevant potential customers. This is where Search
Engine Optimisation (SEO) comes into play.
1) SEO is a worthwhile investment and should not be
considered a cost
When you advertise you spend a lot of money trying to

get information about your product or service to people
that may be interested in purchasing it. In essence,
that is exactly what proper SEO does, but highly targeted
as it places your business in front of potential customers
at the optimum time, when they are searching for what
you offer.
2) SEO has the potential to increase the
reach business
Think of SEO as a funnel. When people search for
something that is similar to the product or service your
business has to offer, out of all those people that are
out there looking on the internet for that item, a much

larger percentage will go down that funnel and end up
on your website.

3) SEO combines with other forms of marketing so
they complement each other
The whole purpose of marketing is to expose your
product to potential buyers. When you combine your
marketing with effective SEO, then you are helping to

increase this exposure even further.

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4) SEO helps target your marketing
Keywords are established based on the type of product
or service that you offer, so that when people do a specific
search for the same or similar products or services, you
are then more likely to attract people to your website
that really want what you are selling.
5) SEO can be measured
How do you know your SEO practices are working?
The answer to that is pretty simple - if traffic to your
website is increasing on a regular basis and converting to
customers, then most assuredly you are optimising your
site in a way that brings the most relevant visitors to it.

6) SEO evens the playing field
When you optimise your website to improve your search
ranking, it does not matter if you are a big or small
company. The company that does the best job at SEO is

the one that is likely to get the most web traffic to their

site. SEO is far too important for you to simply overlook.

Visit them online at:
www.smarter-search.co.uk

Karl Paul, Managing Director
Smarter Media

13/09/15 19:58