How Businesses Can Make It Big Using Coupon Based Marketing
Coupon marketing has become an integral part of any online business . Coupons were originally invented as a tool for marketers and buyers to attract customers to increase sales . In today ’ s online market , coupons have gone through a total revamp . The modern day coupon are mostly eco-friendly , easy to use and promising ! Statistics reveal that 88 % of shoppers use at least one coupon in the span of three months . Coupon marketing comes in various forms , ways and interesting ways of execution . Read this blog to get a detailed guide on everything you need to know about coupon marketing for business .
India too has a classic coupon marketing case study of coupon marketing used by a leading e-tailing brand ( name not to be disclosed ). Initially , the founders of this company started their own business back in 2010 . In the first three itself they sold around 15,000 coupons ! It is possible to achieve such numbers in the Indian market only with efficient coupon marketing ideas . So what was the big idea ? They kick-started as a coupon oriented business and soon introduced
referral programs on various commodities they sold . Apart from this , they also launched ‘
Get your first deal free ’ offer among many other promotional events where they made efficient use of coupon marketing .
Types Of Discounts & Coupon Marketing
There are umpteen number of discounts , offers and coupons modern-day marketers have at their disposal . Let ’ s take a look at some frequently used ones :