European Gaming Lawyer magazine Spring 2016 | Page 20

The Grey Matter - Discussing Daily Fantasy Sports, e-sports and Skill Games for Cash Tal Itzhak Ron and Aviya Arika T he beauty of the online gaming industry is the fact that it is ever evolving. Truly, in this industry, he who is not busy being born is busy dying. Regulators and legislators may not see this as an advantage, as it sets difficult obstacles in adjusting often-outdated laws to new, unfamiliar creatures. On top of the already challenging “traditional” online gaming websites and apps offering poker, sports bets, lottery and their likes, not so long ago several untraditional online games were introduced such as Daily Fantasy Sports and skill tournaments played for cash. Now, legislators are experiencing difficulty and can no longer file these games in the “chance” drawer and put a “license-needed” tag on them, as they contain a dominant element of skill. For those who are still in the dark as to what Daily Fantasy Sports (DFS) is, in its most common business model, DFS involves picking a roster of players from a draft list based on a salary cap, with participants competing against one another for a prize. The contests conventionally require users to select rosters of nine players each, with each of the nine player lists including anywhere from four to 32 players depending upon the number of real-world games included in that particular contest. Keep in mind that many other different variations are emerging as more ventures enter the market, offering different roster sizes, side-betting and even non-salary cap models, and this is only one possible way to structure the model, being 20 | European Gaming Lawyer | Spring Issue | 2016 popular as it is the model of market leader FanDuel. Skill games and e-sports are much easier to explain, as they are familiar to all of us. From soccer through to golf to backgammon and board games, most of us have played some of these virtual games at least once. Nevertheless, the idea of playing them for cash is another revolution happening in the online gaming scene now. These products are similar to DFS in the legal sense, since winning them is achieved by skill, and not by chance- except for the inherent element of chance that exists in every aspect of life. Several actors have recently entered this market, and we have had the privilege to be the legal advisors of several more entrepreneurs with exciting new e-sports and cash skill games ventures. Indeed, this is a revolution. Gambling is usually mentioned in the same breath as chance or luck, so what should these forms of betting be called? Can they even be labelled as gambling and categorized the same as the other online gambling forms? This is the hundreds of billions of dollars question. As we are all aware, DFS is no small phenomenon, even though it is still considered a niche industry numbers wise. The DFS market is said to be worth several billions in the US alone and the CAGR for 2020 projections are unprecedented- but there is still a long way to go compared to online poker, sports betting, and lottery. It seems that at present, a few dominant actors with monstrous market shares, control the DFS market. In the US, industry leaders DraftKings and FanDuel control about 96% of the market and they do not intend to stop there- DraftKings has recently launched in the UK. Still, for newcomers the European arena is much more inviting than the American one, as no single company has gained control over the markets there yet and therefore the equality of opportunities is much higher. The downside is that unlike the US users, which proved themselves to be big on DFS, potential for DFS in the UK and Europe is still unclear. Even though it exists in the UK through Mondogoal and Oulala for instance, it does not come from the same starting point as the U.S.; and the idea of DFS is still in its infancy across the pond. Whatever the outcome in the European market is, it’s safe to say that DFS and skill games broaden the target markets of online gaming. When online poker [